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CannabisCMO Podcast Ep. 5 - From CMO to CEO w/ Joe Hodas of Wana Brands
On this week's podcast we also talk about Joe's journey to CEO, the importance of brand awareness and how hard it is to reach budtenders and consumers.
 • 
Kaliko 🌱
The Cannabis World Just Changed.
April 2024 might go down as one of the most pivotal months in cannabis industry's short history.
What just happened with New York's cannabis marketing regulations?
First a judge invalidated ALL cannabis regulations in New York, but then amended the order to apply only to specific marketing provisions.
 • 
Kaliko 🌱
5 Ways Cannabis Marketers Can Build Artificial Intelligence (A.I.) Into Their Workflow
OpenAI's CEO says 95% of marketing tasks will be eliminated by A.I. in the coming years, so how do we prepare ourselves for what's to come?
 • 
Kaliko 🌱
Will The (Potential) TikTok Ban Impact the Cannabis Industry?
By now you have probably heard about Congress trying to ban TikTok, which has a lot of entrepreneurs and marketers who have become dependent on the…
 • 
Kaliko 🌱
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Welcome to CannabisCMO!
 • Kaliko 🌱
2
What Are The Top Brands in the Cannabis Industry?
 • Kaliko 🌱
CannabisCMO Week 1 - New Beginnings
 • Kaliko 🌱
The cannabis industry is asking: WTF is going on with LinkedIN?
 • Kaliko 🌱
What Are The Top Brands in the Cannabis Industry?
Exploring some subjective and objective criteria for identifying the top cannabis brands.
 • 
Kaliko 🌱
In Cannabis Marketing If You Fail to Plan, You Plan to Fail.
This week we talk with Doc Collins from The Hood Collective about the importance of building a marketing strategy on Day One.
The Golden Age of the Cannabis Brand and the Emergence of Cannabis As A CPG Industry
Last year, when I first launched CannabisCMO one of my first emails was to George Jage. The chances are if you have been seriously involved in the…
 • 
Kaliko 🌱
43:14
Podcast: Cannabis Content Marketing Secrets with Cassie Tomaselli
Join us in this enlightening episode of CannabisCMO as we delve into the world of cannabis content marketing with the award-winning writer and editor…
 • 
Kaliko 🌱
Behind the Buzz: Unpacking How A Hemp Drink Brand Accidentally Went Viral On Twitter
It's not every day that reefer madness helps to sell CBD drinks, but welcome to 2024.
Does your Instagram feel like Groundhog's Day?
Having trouble getting engagement on IG? You might be making this mistake.
 • 
Kaliko 🌱
Could Schedule III Drive Cannabis Consumers To The Illicit Market?
A recent study from NuggMD says as much as 1 in 3 consumers would revert back to the illicit market. How can marketers prepare and how can we convert…
 • 
Kaliko 🌱
Snoop Gave Up Smoke and Then Solo Stove Gave Up Their CEO
Even though the campaign had everyone talking, it apparently didn't have enough people buying. What lessons can we draw from this high profile failure?
 • 
Kaliko 🌱
2
The cannabis industry is asking: WTF is going on with LinkedIN?
LinkedIN's content policies are getting cannabis marketers thrown into LinkedIn jail.
 • 
Kaliko 🌱
CannabisCMO
CannabisCMO
Marketing news, tips and best practices for cannabis marketing professionals and entrepreneurs.
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