Aloha!
As a paid CannabisCMO subscriber, you will start getting a weekly podcast sent to your inbox before it goes live on our YouTube for the general public.
This is an episode we recorded last year with our friend Cassie Tomaselli. New episodes are in production and will start rolling out next week!
On this episode, discover innovative strategies for engaging your audience, building brand trust, and navigating the unique challenges of marketing cannabis services and products.
Cassie shares her insights on effective content creation, audience targeting, and leveraging different media platforms to amplify your cannabis brand's presence.
Don't miss these valuable tips for scaling your business in the cannabis industry!
0:00 - Intro
1:00 - Meet Cassie Tomaselli
02:45 - What is content marketing?
04:55 - How would you identify potential content marketing opportunities?
06:50 - Defining your audience is the key to effective content marketing
10:50 - Arming your customers with relevant resources before they arrive at your dispensary
13:25 - Mission driven content
14:10 - Content strategy + building systems when you have a small team
17:58 - Establishing content marketing workflows + repurposing content
21:00 - Email newsletters as content marketing channel that can’t get shut down 24:20 - Consistency is the key to content marketing
27:45 - What tools do you use to manage your content marketing?
28:58 - What kind of topics is Cassie covering in her newsletter?
32:59 - Importance of video content marketing + Tiktokification of social media.
37:35 - Measuring content performance, doubling down on what works
41:12 - Wrap up
Share this post