In Cannabis Marketing If You Fail to Plan, You Plan to Fail.
This week we talk with Doc Collins from The Hood Collective about the importance of building a marketing strategy on Day One.
In a world where the “green rush” has many convinced that success in the cannabis industry is a given, it's crucial to remember a fundamental truth: weed doesn't sell itself.
This week on the CannabisCMO podcast, we're diving deep into a topic that's not only close to my heart but also a central theme of my upcoming book—the imperative of crafting your marketing strategy from the get-go.
Our recent conversation with Doc Collins of The Hood Collective on the CannabisCMO podcast underscored a pivotal insight: launching a cannabis brand without a robust marketing plan is like setting sail without a compass.
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